Brendan Dawes / Produced for Use

Brendan Dawes / Produced for Use Image

Can you tell me a bit about Produced for Use and how much work goes into the artwork you sell? 

I created Produced for Use as an outlet for the physical things I wanted to make and release into the world, free of outside pressures, client requests and the like. As an artist I mainly work on commissions in the digital domain for clients around the world — though sometimes these are also physical like the installation I created for Airbnb at the Sundance Film Festival. http://brendandawes.com/projects/airbnb Whilst I love this work and am lucky to have wonderful clients, I also wanted to sell my own physical items that were considered and beautifully crafted, combining modern techniques such as code with more traditional techniques. I only release new things when I feel the product is right and in my own time, free of market pressure. These are my shelves and I decide what goes on them and when. Each product goes through a myriad of iterations to get it right. I like to live with something for a while before I say, yeah this is it. For Morfff, it was sat in our hallway, being used everyday for almost six months before I decided to manufacture it. I'm not in a  hurry.
 

What are you most proud of, and what's the next chapter in your story?

Well I guess having a piece of work — Cinema Redux — in the MoMA permanent collection in New York. Since it was acquired by MoMA it's been in four MoMA exhibitions, plus the work has appeared in countless other exhibitions. I made that work one rainy Saturday afternoon back in 2004 and just put it on my website for people to maybe bump into. That's why I love the web — the real web, not Facebook I mean — because you can put your stuff out there and you just never know who's going to see it.

http://brendandawes.com/projects/cinemaredux

For the next chapter, as always, I'm just trying to concentrate on getting better — learning new things, tools, processes and the like that I can use in my practice and on PFU products. I'm taking my time to go deep — really drill down into stuff to really craft the output. 


Do you have another addition to your catalogue coming up in the near future?

Yes I do. Again it's been something I've been playing with off and on for maybe a year now, but I wanted to find a way to get it right. Now I'm happy with it and PFU-006 will be released at the end of September. It's quite different to the other things but those that have seen it have straight away asked how do I get one?


How do you like your Stitched Boxes and what do you use them for?

I love them. Originally Morfff  — my concrete letter holder — came in a standard printed box, but over the following months I grew to hate it. It was devoid of any kind of personality and just felt wrong for the PFU brand. I asked my friend Ashleigh Armitage — designer at Sheffield's wonderful graphic designers Dust, who also designed Notes to Myself for me — and she said she'd seen these Stitched Boxes at a trade show. I hopped on over to your site and knew straight away this is what I was looking for. They looked utilitarian but had a warmth and charm to them, and after getting a sample made-up I knew they would be perfect for the new Morfff packaging. It makes me smile when I package up a new order with these boxes. I also encourage people to reuse the box instead of recycling it. I'm certainly looking to get more boxes done for other products in the future. 

Last Updated: 19/08/2019
Author: James Simpson
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